单选题:Text3MoneyspentonadvertisingismoneyspentaswellasanyIknowof.I

  • 题目分类:考研英语
  • 题目类型:单选题
  • 查看权限:VIP
题目内容:
Text3
MoneyspentonadvertisingismoneyspentaswellasanyIknowof.Itservesdirectlytoassistarapiddistributionofgoodsatreasonableprice,therebyestablishingafirmhomemarketandsomakingitpossibletoprovideforexportatcompetitiveprices.Bydrawingattentiontonewideasithelpsenormouslytoraisestandardsofliving.Byhelpingtoincreasedemanditensuresanincreasedneedforlabour,andisthereforeaneffectivewaytofightunemployment.Itlowersthecostsofmanyservices:withoutadvertisementsyourdailynewspaperwouldcostfourtimesasmuch,thepriceofyourtelevisionlicensewouldneedtobedoubled,andtravelbybusortubewouldcost20percentmore.
Andperhapsmostimportantofall,advertisingprovidesaguaranteeofreasonablevalueintheproductsandservicesyoubuy.Apartfromthefactthattwenty-sevenactsofParliamentgovernthetermsofadvertising,noregularadvertiserdarepromoteaproductthatfailstoliveuptothepromiseofhisadvertisements.Hemightfoolsomepeopleforalittlewhilethroughmisleadingadvertising.Hewillnotdosoforlong,formercifullythepublichasthegoodsensenottobuytheinferiorarticlemorethanonce.Ifyouseeanarticleconsistentlyadvertised,itisthesurestproofIknowthatthearticledoeswhatisclaimedforit,andthatitrepresentsgoodvalue.
AdvertisingdoesmoreforthematerialbenefitofthecommunitythananyotherforceIcanthinkof.
ThereisonemorepointIfeelIoughttotouchon.RecentlyIheardawell-knowntelevisionpersonalitydeclarethathewasagainstadvertisingbecauseitpersuadesratherthaninforms.Hewasdrawingexcessivelyfinedistinctions.Ofcourseadvertisingseekstopersuade.
Ifitsmessagewereconfinedmerelytoinformation—andthatinitselfwouldbedifficultifnotimpossibletoachieve,forevenadetailsuchasthechoiceofthecolourofashirtissubtlypersuasive—advertisingwouldbesoboringthatnoonewouldpayanyattention.Butperhapsthatiswhatthewell-knowntelevisionpersonalitywants.
Bythefirstsentenceofthepassagetheauthormeansthat________.
[A]heisfairlyfamiliarwiththecostofadvertising
[B]everybodyknowswellthatadvertisingismoneyconsuming
[C]advertisingcostsmoneylikeeverythingelse
[D]itisworthwhiletospendmoneyonadvertising
参考答案:
答案解析:

Estimates_____anywherefrom600000to3million.Althoughthefigure

Estimates_____anywherefrom600000to3million.Althoughthefiguremayvary,analystsdoag

查看答案

我国过去是禁止信用交易的,2005年后信用交易在我国合法开展。(  )

我国过去是禁止信用交易的,2005年后信用交易在我国合法开展。(  )

查看答案

境外证券经营机构设立的驻华代表处,申请成为证券交易所特别会员的,须满足(  )条件。

境外证券经营机构设立的驻华代表处,申请成为证券交易所特别会员的,须满足(  )条件。 A.依法设立且满3年 B.承认证券交易所章程和业务规则,接受证券交易所监

查看答案

任何单位和个人强令、指使、协助、接受证券公司以证券经纪客户的资产提供融资或者担保的,对直接负责的主管人员和其他直接责任人

任何单位和个人强令、指使、协助、接受证券公司以证券经纪客户的资产提供融资或者担保的,对直接负责的主管人员和其他直接责任人员给予警告,撤销任职资格或者证券业从业资

查看答案

从本文主旨看,作者是针对现实生活里存在的什么问题而写这篇文章的?你认为应该如何解决这类问题?(6分)

从本文主旨看,作者是针对现实生活里存在的什么问题而写这篇文章的?你认为应该如何解决这类问题?(6分)

查看答案