题目内容:
In this part of the test you are given a discussion topic. You have 30 minutes to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic.For two candidates
Promoting a Product Your company has launched a new medicine into the market and now decides to increase sales. You have been asked for your views about how to promote the product.
Discuss the situation together, and decide:
· what are the promotional strategies
· what promotional gifts can be offered and what are the cost and quality of promotional gifts.
For three candidates
Promoting a Product Your company has launched a new medicine into the market and now decides to increase sales. You have been asked for your views about how to promote the product.Discuss the situation together, and decide:
· what are the promotional strategies
· what promotional gifts can be offered and what are the cost and quality of promotional gifts
· where the promotion should be made.
Follow-on questions
·What do you think is an effective strategy for image building?
·Are you willing to be a salesperson?(Why?/Why not?)
·Do you think free-gifts are effective in promotin9。sales’.
·What do you think are the most common promotion methods?
·What are the advantages of positive publicity?
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