选择题：7[阅读题,10分] Advertising is defined as any paid form

7[阅读题,10分] Advertising is defined as any paid form of non-personal presentation made by an identified sponsor through a mass communication medium on behalf of goods, services, or ideas. Advertising is distinguished from other forms of promotion in many ways. First, it is paid for --- in contrast to publicity, which seeks to attract attention in the news media and elsewhere without making any direct payment. Advertising also is “non-personal” in that it is done through television, newspapers, radios, the internet, and other media, in contrast to the face-to-face contact that takes place in personal selling. What advertising has in common with other forms of promotion is that it can be used not only to sell goods like soap or automobiles but also to promote services such as banking and insurance. It can even be used to sell ideas that may not be concerned with profit at all --- drug-abuse prevention, for instance, or population control. Advertising is used to communicate both with consumers and with other businesses. Trade and industrial advertising is important if businesses are the ultimate consumer of a product or if other businesses play an important role in getting the product to the consumer. For example, retailers such as supermarkets and bookstores have limited shelf space on which to display the flood of new product offerings. Thus, these retailers are important targets