题目内容：
3, Disney is one of the most powerful companies in the world. In fact, it is so big and has so much influence that a new word has come into English: DISNEYFICATION. Here is a quick guide to the effects of Disneyfication.A few media and publishing giants control many of the things we watch, read and listen to. Therefore the West — mainly the USA — has a strong influence on the world’s popular culture. It is easy for people to identify with the products of the entertainment corporations. These products are glamorous, exciting and full of the latest technology; they easily become part of the culture that people share with their friends and their communities.
As the culture of western entertainment spreads, the world will lose a lot of its cultural variety. Everyone is becoming more and more alike: all around the world teenagers wear the same “uniform” of baseball caps, blue jeans and running shoes.
Countries like Canada, France and Malaysia have been fighting hard to protect their traditional culture by restricting the import of foreign books, films and so on. However, companies that want to increase their culture exports are in favor of a new treaty, the Multilateral Treaty of Investment. This treaty would limit the power of governments to control cultural imports.
Major corporations like Disney make consumerism part of sports, arts and entertainment. After you have ta
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